Developers and Product Managers understand the importance of having a well oiled Release Management Cycle. Organizations can’t be successful at this if they don’t get each piece of the puzzle right, especially the deployment of the software. This is where Feature Flags come in to help businesses.

Feature Flags are at the core of most high-functioning engineering teams, allowing organizations that adopt these technologies and practices to stay ahead of the competition. Organizations that adopt Feature Flags see benefits such as:

• Having the ability to separate code releases from feature deployment
• Testing code in production with gradual/targeted rollouts
• Empowering non-technical users to manage feature releases
• Reducing the need to roll back code with the ability to turn off features remotely

We believe that every organization, whether a 20 employee startup or a 3000 employee bank, should have the ability to operate this dynamically. The issue is that most platforms that offer Feature Flags are too expensive to get started, offer cloud hosting only, or don’t have an Open Source offering. Because of the price point, and how the software is hosted, the barrier to adopting such a platform is typically high, or impossible for many organizations.

When we saw Flagsmith and met Ben Rometsch for the first time we were blown away that Flagsmith solved the above issues in the market.  Flagsmith offers an Open Source Feature Flagging Platform that helps software development teams release new features for their user base. Due to the Software’s nature, companies can use this technology in countless digital products ranging from mobile applications to SaaS web applications.

Over the last two years, the team at Flagsmith has been heads-down building the platform, which emerged from their own needs when running the development agency, Solid State Group. Ben Rometsch and the team have deep technical expertise, which is a perfect complement to our Go-to-Market experience at Amplitude, Optimizely, and Twilio.

We couldn’t be more excited to partner with Flagsmith to take on the Feature Flagging space and offer all businesses access to continuous integration.